Professional Digital Marketing Training Program
Become an industry-ready Digital Marketer with our comprehensive training program that covers beginner to advanced strategies. From SEO & SEM to Social Media, Email Marketing, Content Marketing, and AEO (Answer Engine Optimization), this course is designed to help you master every key area of digital marketing.
With hands-on projects, live campaigns, and expert mentorship, you’ll learn to design, execute, and optimize digital marketing strategies that deliver measurable results.
This program is ideal for:
✅ Students & Fresh Graduates
✅ Entrepreneurs & Business Owners
✅ Working Professionals & Freelancers
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital
- Scope & Careers
Build a strong foundation, understand industry trends, and explore career opportunities.
Module 2: Website & Content Basics
- Domain, Hosting, CMS (WordPress)
- Website UI/UX
- Landing Pages
Learn how websites act as the backbone of every successful digital campaign.
Module 3: Search Engine Optimization (SEO)
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Tools: GSC, SEMrush, Ahrefs
Master strategies to rank higher on Google and drive organic traffic.
Module 4: Answer Engine Optimization (AEO)
- Introduction to AEO
- Featured Snippets & People Also Ask
- Voice Search Optimization
- Structured Data & Schema
Learn the latest trend in SEO — optimizing for Answer Engines like Google AI, ChatGPT, and Voice Assistants. Stay ahead with future-ready digital strategies.
Module 5: Search Engine Marketing (SEM) & Google Ads
- Google Ads Overview
- Campaign Types (Search, Display, Video, Shopping)
- Keyword Bidding
- Conversion Tracking
Run paid ad campaigns effectively and measure ROI with precision.
Module 6: Social Media Marketing (SMM)
- Platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter)
- Content Strategy
- Paid Ads
- Influencer & Community Marketing
Build a powerful brand presence and run high-performing campaigns across social media platforms.
Module 7: Email Marketing & Automation
- Email List Building
- Campaign Types (Newsletters, Promotions, Drip)
- Tools (Mailchimp, HubSpot, Zoho)
- Personalization & Automation
Boost customer retention with personalized email strategies & automation.
Module 8: Content Marketing & Copywriting
- Content Strategy
- Blogging
- Video Marketing
- Storytelling
- Copywriting Frameworks (AIDA, PAS)
- SEO Content Writing
Learn to create engaging content that attracts, engages, and converts.
Module 9: Analytics & Reporting
- Google Analytics (GA4)
- Social Media Insights
- Ad Reports
- KPI & ROI Tracking
Master data-driven decision-making with analytics tools.
Module 10: Advanced Digital Strategies
- Remarketing
- Retargeting
- Funnels & Customer Journey
- Growth Hacking
- Affiliate & Influencer Marketing
Scale campaigns with advanced techniques used by top brands.
Module 11: Capstone Project & Career Prep
- Live Digital Campaign Project
- Resume & LinkedIn Optimization
- Freelancing & Job Guidance
Apply all your skills in a real-world project and get ready for a career in digital marketing.
Course Outcome
By the end of this course, learners will:
✔️ Gain expertise in SEO, AEO, SEM, SMM, Content & Email Marketing
✔️ Be able to plan, run, and optimize full digital campaigns
✔️ Get trained on tools like Google Ads, GA4, SEMrush, Ahrefs, Mailchimp
✔️ Build a career as a Digital Marketing Specialist, Freelancer, or Entrepreneur
